revtrace
AI-powered HubSpot audits for RevOps teams

Find the revenue leaks hiding in your HubSpot

See exactly which broken automations, stalled deals, and reporting gaps are draining your pipeline — and get an AI-prioritized fix list you can ship this week.

$0M+
Pipeline at risk surfaced
0+
Checks built from real RevOps audits
0 min
Per audit (was 20-40 hrs manual)
0
Raw CRM records stored
GDPR Compliant
SOC 2 Aligned
AES-256 Encrypted

8 Modules

Eight modules. Every corner of HubSpot covered.

From contact data hygiene to deal pipeline velocity, RevTrace checks everything that impacts your revenue operations.

Lifecycle

23 checks

Deal & Pipeline

20 checks

Database

18 checks

Workflows

19 checks

Scoring

17 checks

Forms

11 checks

Properties

10 checks

Reporting

15 checks

How it works

Three steps to a healthier HubSpot

01

Connect HubSpot

One-click OAuth connection. No data leaves your portal — we only read, never write.

02

Run Your Audit

130+ automated checks analyze your contacts, deals, workflows, and reporting setup.

03

Get Actionable Fixes

Every finding comes with a severity rating, revenue impact estimate, and step-by-step solution guide. Business plans get AI-powered contextual analysis and a prioritized action roadmap.

Before / After

The difference is night and day

See what your HubSpot looks like without RevTrace — and what changes when you run your first audit.

crm.example.com/reports
!3 data issues foundPipeline ReportDEAL NAMEOWNERAMOUNTCLOSE DATESTAGEAcme Corp RenewalSarah K.$45,0002026-03-15NegotiationBeta IndustriesMissing$22,000MissingDemoCloudNine SaaSMike R.Missing2026-04-01ProposalDataFlow Inc---$18,500---QualifiedEvergreen LLCSarah K.---2026-02-28Closed LostShowing 5 of 142 deals | Last synced: unknown
Audit ResultsLast run: 2 minutes ago78Critical3issuesWarning8issuesPassed24checksTop Findings32% of deals missing close datesDeal & Pipeline | 45 deals affectedView Guide12% of qualified leads have not been handed off to salesLifecycle | 38 contacts affectedView GuideLifecycle stage mapping is completeLifecycle | All stages configuredPassed35 checks completed across 8 modules | Full report available

Live demo

See what an audit looks like

Explore sample findings from a real HubSpot audit. Every issue comes with severity, impact, and a fix.

Sample Audit Results
Live Preview
Deal Pipeline
Critical

47 deals stuck in pipeline for 90+ days

These deals haven't progressed in over 3 months and are inflating your pipeline value by $1.2M.

Revenue Impact

$1.2M inflated pipeline

Recommended Fix

Review and close-lost stale deals. Set up automated deal rot alerts in Settings → Deals → Automation.

Showing 4 of 130+ checksRun Your Own Audit

Findings + fixes

Not just findings. Solutions.

Every audit finding includes a severity rating, estimated revenue impact, and a detailed solution guide with step-by-step HubSpot navigation instructions.

  • Revenue impact estimates on every finding
  • Step-by-step fix-it guides with HubSpot nav paths
  • AI-powered contextual analysis and action roadmap
  • Executive summary with health score
  • Trend tracking across audit runs
  • Export to PDF and CSV
  • Scheduled weekly/monthly audits
Warning

23% of deals missing close date

142 open deals have no expected close date, making pipeline forecasting unreliable.

Estimated Revenue Impact

$340K pipeline at risk

Solution

Create a required property rule on Close Date for all deal pipelines. Navigate to Settings → Objects → Deals → Pipelines...

Built by practitioners

Built by senior RevOps practitioners

RevTrace was built by a team that has spent years inside HubSpot portals — running audits manually, fixing broken automations, and cleaning up CRM data. Every check, severity threshold, and solution guide reflects real-world RevOps experience, not theoretical best practices.

CB

Chris Boulas

Founder, Formulytic

15 years in RevOps — building systems, fixing automations, and cleaning data across dozens of HubSpot portals.

Read the story

Get started in minutes

Your HubSpot has revenue hiding in plain sight

Run your first audit in under ten minutes. No credit card required on the free plan.

Average audit

<10 min

130+ checks · live

Start Free Audit