Platform module
Database Record Health
18 automated checks to find missing fields, duplicates, invalid emails, and data hygiene issues corrupting your reporting.
Audit results
18 checks · live
Missing required properties
23% of contacts created in the last 30 days are missing the Country property.
Duplicate contact detection
847 contact pairs share the same email or normalized phone number.
Bounced email accumulation
412 contacts with hard-bounced emails are still active in marketing lists.
+15 more findings
Why it matters
Bad data is the silent killer of RevOps. When contacts are missing emails, companies lack key fields, or duplicates skew attribution, your team loses trust in the CRM. Marketing segments become unreliable, sales pipelines inflate, and leadership makes decisions on numbers that don't reflect reality.
Sample findings
Examples from a real database audit
Every check produces a finding with severity, an impact estimate, and a step-by-step fix.
Missing required properties
23% of contacts created in the last 30 days are missing the Country property.
Estimated Impact
Geo-based segmentation broken for 1,200 new contacts.
Solution
Mark Country as required on all contact-creating forms and imports.
Duplicate contact detection
847 contact pairs share the same email or normalized phone number.
Estimated Impact
Inflated contact counts and split engagement history.
Solution
Use HubSpot's duplicate manager or a one-time merge automation.
Bounced email accumulation
412 contacts with hard-bounced emails are still active in marketing lists.
Estimated Impact
Sender reputation risk and wasted email sends.
Solution
Auto-suppress hard-bounced contacts from all active marketing lists.
All 18 checks in this module
Featured findings above are 3 of the most impactful. Here's the complete list.
Database module
18
automated checks
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