revtrace

Platform module

Deal & Pipeline Health

20 automated checks to find stale deals, stage regression, concentration risk, cycle time anomalies, and pipeline configuration gaps.

20 automated checks

app.revtrace.ai/audits

Audit results

20 checks · live

Critical

Missing close dates

142 open deals have no expected close date.

Warning

Stale deal detection (90+ days)

37 open deals haven't had any activity in 90+ days.

Warning

Single-threaded deal detection

61% of deals over $50K have only one associated contact.

+17 more findings

View all

Why it matters

Your pipeline is only as reliable as the data behind it. Deals without close dates break forecasting. Stale opportunities inflate pipeline value. Unowned deals mean nobody is accountable. Stage-skipping hides process breakdowns that compound over time.

Sample findings

Examples from a real deal & pipeline audit

Every check produces a finding with severity, an impact estimate, and a step-by-step fix.

Critical

Missing close dates

142 open deals have no expected close date.

Estimated Impact

$340K of pipeline excluded from forecasting and coverage math.

Solution

Set Close Date as a required property at deal creation.

Warning

Stale deal detection (90+ days)

37 open deals haven't had any activity in 90+ days.

Estimated Impact

$520K of stalled pipeline distorting coverage ratios.

Solution

Trigger a workflow to flag stale deals for sales review or auto-close-lost.

Warning

Single-threaded deal detection

61% of deals over $50K have only one associated contact.

Estimated Impact

Champion-departure risk on 28 enterprise opportunities.

Solution

Require 2+ contacts on deals above your enterprise threshold.

All 20 checks in this module

Featured findings above are 3 of the most impactful. Here's the complete list.

Unowned deals
Pipeline stage skip-overs
Deal amount inconsistencies
Close date clustering
Missing company associations
Deal stage regression
Inactive pipeline stages
Deal-to-contact ratio
Forecast category gaps
Pipeline velocity outliers
Concentration risk analysis
Cycle time analysis
Creation rate trend analysis
Multi-pipeline hygiene
Late-stage silence detection
Deal size trend analysis
Pipeline coverage ratio
See the problems this module solvesView solutions

Deal & Pipeline module

20

automated checks

Ready to audit your HubSpot?

Connect your portal, run your first audit, and get actionable fixes in under ten minutes.

Start Free Audit
Start Free Audit