Platform module
Forms & Data Capture
11 automated checks to audit form submissions, field configurations, conversion rates, and data capture quality.
Audit results
11 checks · live
Zero-submission form detection
5 forms haven't received a submission in 90+ days but are still embedded on landing pages.
Form-to-workflow connections
9 forms have no associated follow-up workflow.
GDPR consent field coverage
4 marketing forms are missing GDPR consent checkboxes.
+8 more findings
Why do HubSpot form configurations matter?
Forms are the front door to your funnel. Broken forms, missing fields, and poor conversion rates mean you're losing leads before they even enter the system. Every form that underperforms is revenue left on the table.
Sample findings
Examples from a real forms audit
Every check produces a finding with severity, an impact estimate, and a step-by-step fix.
Zero-submission form detection
5 forms haven't received a submission in 90+ days but are still embedded on landing pages.
Estimated Impact
Lost leads from broken or hidden forms.
Solution
Audit form embeds and either remove the form or fix the embed.
Form-to-workflow connections
9 forms have no associated follow-up workflow.
Estimated Impact
Leads captured but not enrolled in any nurture or routing.
Solution
Connect each form to a routing or nurture workflow at creation time.
GDPR consent field coverage
4 marketing forms are missing GDPR consent checkboxes.
Estimated Impact
Compliance exposure for EU contact captures.
Solution
Add the GDPR consent property to all marketing-facing forms.
All 11 checks in this module
Featured findings above are 3 of the most impactful. Here's the complete list.
Questions
Forms audit questions
How do I audit HubSpot forms?
A form audit checks whether each form still receives submissions, whether it is connected to a follow-up workflow, whether its fields match what your reporting needs, and whether consent fields are present where required. RevTrace runs 11 automated form checks and flags the ones capturing leads that go nowhere.
Why are form submissions not creating leads in HubSpot?
The submission almost always lands — what breaks is what happens next. Common causes are a form with no follow-up workflow attached, a workflow whose enrollment trigger references a renamed property, or a form missing the fields your routing rules read. The audit shows which forms have no downstream automation at all.
Do my HubSpot forms need a GDPR consent field?
If you process data from people in the EU or UK, you need a lawful basis and a record of it, and a consent checkbox on the form is the usual way to capture that. RevTrace reports which forms collect personal data without a consent field so you can see the gap rather than assume coverage.
Forms module
11
automated checks
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