Platform module
Properties & Data Architecture
10 automated checks across contact, company, and deal properties for unused fields, naming issues, and configuration problems.
Audit results
10 checks · live
Unused properties
47 contact properties haven't been written to in 6+ months.
Naming convention issues
Inconsistent naming detected: 'Lead_Source', 'lead_source', and 'leadSource' coexist.
Missing field options
3 dropdown properties have orphaned values used by contacts but missing from the option list.
+7 more findings
Why it matters
Property sprawl is one of the most common HubSpot problems. Unused fields clutter forms and views. Inconsistent naming makes automation fragile. Missing field options break dropdown-dependent workflows. Keeping properties clean is the foundation of everything else.
Sample findings
Examples from a real properties audit
Every check produces a finding with severity, an impact estimate, and a step-by-step fix.
Unused properties
47 contact properties haven't been written to in 6+ months.
Estimated Impact
Property sprawl cluttering forms, views, and workflow editors.
Solution
Archive unused properties or hide them from forms and views.
Naming convention issues
Inconsistent naming detected: 'Lead_Source', 'lead_source', and 'leadSource' coexist.
Estimated Impact
Automation fragility from inconsistent property references.
Solution
Standardize on snake_case across all custom properties.
Missing field options
3 dropdown properties have orphaned values used by contacts but missing from the option list.
Estimated Impact
Reporting bucketing breaks for orphaned values.
Solution
Add the missing options or migrate orphaned contacts to valid values.
All 10 checks in this module
Featured findings above are 3 of the most impactful. Here's the complete list.
Properties module
10
automated checks
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