Platform module
Reporting & Attribution
15 automated checks to audit dashboards, reports, attribution models, and analytics setup so your team trusts the data.
Audit results
15 checks · live
Missing attribution models
0 of your dashboards use multi-touch attribution despite tracking 8 marketing channels.
Inconsistent metric definitions
'MQL' is defined differently across 4 dashboards.
Unused dashboards
11 dashboards haven't been viewed in 30+ days.
+12 more findings
Why it matters
Reports that nobody trusts are worse than no reports at all. Stale dashboards mislead. Inconsistent property definitions create conflicting numbers across teams. Missing attribution means you can't measure what's actually driving revenue.
Sample findings
Examples from a real reporting audit
Every check produces a finding with severity, an impact estimate, and a step-by-step fix.
Missing attribution models
0 of your dashboards use multi-touch attribution despite tracking 8 marketing channels.
Estimated Impact
Marketing-source ROI underreported by an estimated 30-50%.
Solution
Enable multi-touch attribution and add it to your top 3 dashboards.
Inconsistent metric definitions
'MQL' is defined differently across 4 dashboards.
Estimated Impact
Cross-team confusion and conflicting board reports.
Solution
Document a single source-of-truth definition and apply consistently.
Unused dashboards
11 dashboards haven't been viewed in 30+ days.
Estimated Impact
Reporting infrastructure no one uses.
Solution
Archive unused dashboards or restructure into team-relevant views.
All 15 checks in this module
Featured findings above are 3 of the most impactful. Here's the complete list.
Reporting module
15
automated checks
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