Platform module
Reporting & Attribution
14 automated checks to audit dashboards, reports, attribution models, and analytics setup so your team trusts the data.
Audit results
14 checks · live
Missing attribution models
0 of your dashboards use multi-touch attribution despite tracking 8 marketing channels.
Inconsistent metric definitions
'MQL' is defined differently across 4 dashboards.
Unused dashboards
11 dashboards haven't been viewed in 30+ days.
+11 more findings
Why does reporting consistency matter?
Reports that nobody trusts are worse than no reports at all. Stale dashboards mislead. Inconsistent property definitions create conflicting numbers across teams. Missing attribution means you can't measure what's actually driving revenue.
Sample findings
Examples from a real reporting audit
Every check produces a finding with severity, an impact estimate, and a step-by-step fix.
Missing attribution models
0 of your dashboards use multi-touch attribution despite tracking 8 marketing channels.
Estimated Impact
Marketing-source ROI underreported by an estimated 30-50%.
Solution
Enable multi-touch attribution and add it to your top 3 dashboards.
Inconsistent metric definitions
'MQL' is defined differently across 4 dashboards.
Estimated Impact
Cross-team confusion and conflicting board reports.
Solution
Document a single source-of-truth definition and apply consistently.
Unused dashboards
11 dashboards haven't been viewed in 30+ days.
Estimated Impact
Reporting infrastructure no one uses.
Solution
Archive unused dashboards or restructure into team-relevant views.
All 14 checks in this module
Featured findings above are 3 of the most impactful. Here's the complete list.
Questions
Reporting audit questions
Why don't my HubSpot reports match?
Usually because two reports define the same metric differently — one filters on lifecycle stage, another on deal stage, a third on a custom property somebody added. The numbers are all technically correct and mutually contradictory. RevTrace flags inconsistent metric definitions across reports so you can standardize the definition rather than debate the number.
How do I audit HubSpot dashboards and reports?
Check three things: whether dashboards are actually viewed, whether reports reference properties that still exist and still get filled, and whether metric definitions are consistent across reports. RevTrace runs 14 reporting checks and flags stale dashboards, broken report filters, and definition drift.
What is missing attribution in HubSpot?
Missing attribution means closed revenue that cannot be traced to a source — no first-touch or multi-touch model configured, or UTM conventions inconsistent enough that traffic lands in Direct or Other. The practical impact is that you cannot tell which channels produced pipeline. The audit reports what share of your closed-won deals have no attributable source.
Reporting module
14
automated checks
Ready to audit your HubSpot?
Connect your portal, run your first audit, and get actionable fixes in under ten minutes.
Start Free Audit