Leads are falling through the cracks and nobody knows.
Routing rules have gaps. New leads sit unassigned for hours or days. Nurture programs don't cover key segments. Your speed-to-lead is killing conversion rates.
Problem report
Leads Falling Through
Symptoms detected
MQLs sit unassigned because routing rules don't cover all scenarios
Lifecycle stage misconfigurations prevent proper handoff to sales
+2 more symptoms
Where are leads falling through the cracks?
MQLs sit unassigned because routing rules don't cover all scenarios
Lifecycle stage misconfigurations prevent proper handoff to sales
Key segments aren't enrolled in any nurture program
No visibility into how long leads wait before first contact
How do you stop losing leads?
21 lifecycle stage checks
Audit stage progression, conversion rates, MQL acceptance rates, and high-score low-stage mismatches.
Lead assignment coverage
Detect routing gaps, unassigned leads, and contacts at sales stages without owners.
Scoring model health
14 checks on lead scoring accuracy, fit-engagement balance, score decay, and MQL threshold clarity.
Handoff alignment
Verify that lifecycle stages, scoring models, and workflow automation are aligned for smooth handoff.
Related audit modules
These modules run the checks that surface these issues.
Questions
Frequently asked questions
Why are leads not getting followed up in HubSpot?
Usually a routing gap rather than a rep problem: leads with no owner assigned, a handoff workflow that never fires, or a form with no follow-up automation attached. Each is invisible in a standard lead report because the lead exists and looks fine — nothing shows that nobody was told about it.
How do I find leads with no owner in HubSpot?
Filter contacts on an empty owner property, but the more useful question is which entry paths produce them. RevTrace reports unowned records alongside the routing rules that should have covered them, so you fix the rule instead of assigning owners by hand every month.
What is lead leakage?
Lead leakage is qualified demand that enters your CRM and never reaches a person — no owner, no task, no sequence, no notification. It is expensive because you already paid to acquire it. The audit surfaces it by cross-referencing lifecycle stage, owner, and follow-up activity rather than looking at any one in isolation.
Stop losing leads
Run your first audit in under ten minutes. No credit card required.