Leads are falling through the cracks and nobody knows.
Routing rules have gaps. New leads sit unassigned for hours or days. Nurture programs don't cover key segments. Your speed-to-lead is killing conversion rates.
Problem report
Leads Falling Through
Symptoms detected
MQLs sit unassigned because routing rules don't cover all scenarios
Lifecycle stage misconfigurations prevent proper handoff to sales
+2 more symptoms
The real cost of this problem
MQLs sit unassigned because routing rules don't cover all scenarios
Lifecycle stage misconfigurations prevent proper handoff to sales
Key segments aren't enrolled in any nurture program
No visibility into how long leads wait before first contact
How RevTrace helps
21 lifecycle stage checks
Audit stage progression, conversion rates, MQL acceptance rates, and high-score low-stage mismatches.
Lead assignment coverage
Detect routing gaps, unassigned leads, and contacts at sales stages without owners.
Scoring model health
17 checks on lead scoring accuracy, fit-engagement balance, score decay, and MQL threshold clarity.
Handoff alignment
Verify that lifecycle stages, scoring models, and workflow automation are aligned for smooth handoff.
Related audit modules
These modules run the checks that surface these issues.
Stop losing leads
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