revtrace
Problem we solve

Your pipeline is leaking revenue and nobody notices.

Stale deals, missing close dates, and unowned opportunities sit in your pipeline for months — making forecasts unreliable and hiding real revenue risk.

Problem report

Leaky Pipelines

Symptoms detected

Forecasts miss because pipeline data is incomplete or stale

Zombie deals with past close dates inflate pipeline coverage ratios

+2 more symptoms

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Where is your pipeline leaking?

1

Forecasts miss because pipeline data is incomplete or stale

2

Zombie deals with past close dates inflate pipeline coverage ratios

3

Deals skip stages, hiding process gaps from management

4

Single-threaded deals have no backup contact if the champion leaves

How do you fix a leaky pipeline?

19 pipeline health checks

From missing close dates and deal amounts to stage regression, cycle time analysis, and single-threaded deal detection.

Pipeline coverage & forecasting

Analyze win rates, pipeline coverage ratios, deal size trends, and creation rate trends.

Velocity bottlenecks

Identify slow pipeline stages, late-stage silence, and deals where activity has gone cold.

Funnel analytics

Visualize your conversion funnel with waterfall charts to spot exactly where deals drop off.

Related audit modules

These modules run the checks that surface these issues.

Questions

Frequently asked questions

What is a leaky sales pipeline?

A leaky pipeline is one where deals exit without a recorded reason — they go stale, lose their owner, or sit past their close date without being marked lost. The leak is invisible in a standard funnel report because those deals are still counted as open, which is exactly what makes it dangerous for forecasting.

How do I find where deals are falling out of my pipeline?

Compare stage-to-stage conversion against time in stage. A stage where deals linger but do not advance is a process problem; a stage where deals disappear is a data problem. RevTrace flags both — stage regression, stalled deals, and deals with no close date — and estimates the open pipeline value affected.

Why do deals get stuck in one pipeline stage?

Usually the stage does not match how the team actually sells, so there is no clear exit criteria — reps leave deals there because moving them forward requires something the stage does not define. It can also be structural: no task, no next step, and no owner means nothing prompts the deal to move.

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