Your go-to-market runs on HubSpot. Make sure it's running clean.
GTM practitioners rely on accurate CRM data for every campaign, handoff, and report. RevTrace ensures the foundation is solid.
Persona
GTM Practitioners
Top concerns
Campaign targeting based on outdated or incomplete contact data
Lead handoffs that break because lifecycle stages aren't configured correctly
+2 more concerns
What breaks when your GTM data is wrong?
Campaign targeting based on outdated or incomplete contact data
Lead handoffs that break because lifecycle stages aren't configured correctly
Attribution reports that don't reflect reality because UTM conventions are inconsistent
Forms capturing leads without proper follow-up workflows
How does RevTrace help GTM teams?
Audit your data foundation
120+ automated checks across contacts, deals, workflows, and reporting surface the issues hiding in your portal.
Fix with confidence
Every finding comes with a step-by-step solution guide showing exactly where to go in HubSpot and what to change.
Monitor continuously
Scheduled audits catch new issues as they appear — before they impact your next campaign.
Track your improvements
Health score trends show your portal getting healthier over time as you implement fixes.
Related audit modules
These modules run the checks that surface these issues.
Questions
Frequently asked questions
How do I make sure my HubSpot data is campaign-ready?
Check the fields your targeting depends on before you build the segment, not after the campaign underperforms. That means fill rates on the properties in your filters, bounced addresses still active in the list, and lifecycle stages accurate enough that you are not emailing customers as prospects.
Why is my campaign attribution wrong?
Most attribution problems trace to inconsistent UTM conventions and missing attribution models rather than to the reporting tool. When the same campaign arrives tagged three ways, the report splits it three ways. The audit flags attribution gaps and reports what share of closed revenue has no traceable source.
Audit your GTM stack
Run your first audit in under ten minutes. No credit card required.