Features
Forms Module
11 checks on form performance and data capture quality.
The Forms module audits your HubSpot forms for conversion performance, data capture quality, and configuration issues.
What it checks
The module runs 11 checks (FM-01 through FM-11) covering:
- Low submission rates — Forms with significantly below-average conversion rates
- Abandoned forms — Forms that haven't received submissions recently
- Missing required fields — Forms that don't capture essential data points
- Excessive field count — Forms with too many fields that create friction
- Missing lifecycle stage setting — Forms that don't set a lifecycle stage on submission
- Notification gaps — Forms without follow-up notifications configured
Common findings
- Forms with no submissions in 30+ days — Dead pages or broken embeds
- High field count on top-of-funnel forms — Reducing conversion rates unnecessarily
- Forms not setting lifecycle stage — Contacts enter the database without proper classification
- Missing notification workflows — Submitted leads not being routed to sales
Why it matters
Forms are the primary conversion point for inbound marketing. Poor form performance means you're losing leads you've already paid to attract. Missing data capture means downstream processes (routing, scoring, nurture) can't function properly.