Features
Properties Module
10 checks on unused fields, naming issues, and cleanup opportunities.
The Properties module audits your custom HubSpot properties for bloat, naming inconsistencies, and cleanup opportunities.
What it checks
The module runs 10 checks (PR-01 through PR-10) covering:
- Unused properties — Custom properties with no data populated
- Duplicate-purpose properties — Multiple properties capturing the same information
- Naming inconsistencies — Properties that don't follow a consistent naming convention
- Empty dropdown options — Properties with options that are never selected
- Deprecated properties — Properties still in the schema but no longer in use
- Missing descriptions — Properties without descriptions, making them hard to understand
Common findings
- Large numbers of unused custom properties — Clutters forms, reports, and workflows
- Inconsistent naming conventions — Makes properties hard to find and use correctly
- Properties with no data — Created but never populated, adding confusion
- Missing descriptions — Team members can't understand what a property is for
Why it matters
Property bloat is one of the most common HubSpot hygiene issues. Every unused property adds confusion for reps using forms, complexity for admins building workflows, and noise in reporting. Regular property cleanup keeps your portal manageable and your team productive.