Funnel Analytics

The Funnel Analytics page gives you a visual breakdown of how leads and deals flow through your HubSpot pipeline, highlighting where conversions drop off and where velocity slows down.

Waterfall chart

The main visualization is a waterfall chart showing volume at each funnel stage. This makes it easy to spot:

• Large drop-offs between stages (conversion problems)
• Bottlenecks where deals pile up (velocity problems)
• Healthy progression through well-configured stages

Conversion findings

Below the chart, RevTrace surfaces findings related to your funnel:

• Conversion rate issues — Stages with below-benchmark conversion rates
• Velocity findings — Stages where deals take too long to progress
• Stage skip patterns — Deals bypassing expected funnel stages

How to use Funnel Analytics

1. Navigate to Funnel in the sidebar
2. Select a portal (if you have multiple connected)
3. Review the waterfall chart for visual bottlenecks
4. Explore individual findings for actionable recommendations

Plan requirements

Funnel Analytics is available on Pro and Business plans.