Trends

The Trends page shows how your HubSpot portal's health has changed over time. By comparing audit results across multiple runs, you can see whether your RevOps improvements are working.

Available charts

• Health score trend — Line chart showing your overall health score across audit runs
• Severity trend — Stacked area chart showing the distribution of Critical, Warning, Info, and Pass findings over time
• Category trend — Track improvement or regression within specific audit modules

How to use Trends

1. Navigate to Trends in the sidebar
2. Select a portal (if you have multiple connected)
3. View charts spanning your audit history

Trends become more useful as you accumulate audit runs. With at least 3-4 audits, patterns start to emerge.

What to look for

• Declining health scores — Something changed in your portal. Investigate recent changes.
• Increasing Critical findings — A new or growing problem needs attention.
• Improving scores after fixes — Confirmation that your action items are working.
• Seasonal patterns — Some issues correlate with sales cycles or marketing campaigns.

Best practices

Run audits at regular intervals (weekly or monthly via Scheduled Audits) to get meaningful trend data. One-off audits are useful for point-in-time snapshots, but trends tell the bigger story.